Google’s carbon-free future
And Facebook's war on Apple
Facebook is preparing for its next battle against Apple, Google is going all in on carbon-free planning and EV battery manufacturing continues to soar.
Facebook’s war on Apple
From Big Technology, by Alex Kantrowitz
Apple’s success with its anti-tracking software has left Facebook scrambling for ways to compete as Apple triples its share of mobile app advertising.
Facebook advertisers are struggling to optimize campaigns and the company’s investors have been told to expect a hit.
To counter, Facebook has gone all in on highlighting the app’s importance for small businesses and leveling the playing field.
Google’s carbon-free future
From Bloomberg Green, by Mark Bergen
Google’s newest campus, Bay View, marks the beginning of its bold new ‘green’ journey towards zero carbon dependency & creating over 20,000 clean energy jobs.
Last year, Google announced their plan to run all office and data centres on clean electricity sources by 2030.
New technologies such as lithium-ion battery storage, algorithms predicting wind patterns, and geothermal wells are being employed to help.
Ultimately, the best solution for big tech companies is to get power grids to go completely carbon-free.
Who understands inflation best?
(The Pomp Letter, Anthony Pompliano)
This tweet caused some pretty heavy outcry last week 👆
Hyperinflation is measured at 50% month-over-month inflation, a random rounded number that was used to prove a value (at 10% you’d already be looking to escape the country).
Jack Dorsey and Square actually have access to one of the most accurate data sets to measure true inflation compared to any government organisation.
Government bodies should be collaborating with payment and fintech firms to reach more accurate conclusions.
Community banks & Fintech
From Bits about Money, by Patrick McKenzie
The U.S. is dependent on community banks (small local financial institutions largely concerned with “traditional banking”).
Community banks hold relatively large power as, compared to Big Finance, they are very popular with customers and are essential for local real estate.
Although community banks found it especially hard to compete with fintechs and their online customer acquisition, fintechs are also choosing to partner up with and strengthen community banks.
EV battery boom
From Axios What’s Next
Leading car manufacturers continue to announce major new investments in EV battery production to build a domestic battery supply chain.
Biden wants half of America’s 17 million yearly car purchases to be electric by 2030.
This would require a minimum of 30 battery factories. Experts say the U.S. is still behind in preparing for this historic move to electric.
Extra Reading
A beginner’s guide to Crypto Wallets (Creator Economy, Peter Yang)
The future of the car (Exponential View, Azeem Azhar)
The Brand Starter Kit (The Sociology of Business, Ana Andjelic)
Picking a wedge for your product (Lenny’s Newsletter)
Lessons from tweets (The Steal Club, Alex Lull)
How to execute a podcast tour for your brand (First Round Review)