Startups are looking to serve the growing digital nomad and remote worker communities, Sportradar finally goes public and behavioural science could improve your conversion rates.
Create your own economy
From Digital Native, by Rex Woodbury
🪙 UCLA basketball player Jaylen Clark just created $JROCK, a social token which gives holders access to tickets, content and merchandise.
Social tokens are fungible and can appreciate and depreciate in value over time, like stocks
A tokenized fan community rewards devoted, life-long fans
Social tokens allow people to create their own economies, bypassing platforms
Social tokens are another fundamental unit of commerce in the web3 world, like NFTs
Loaded with debt
From The Curiosity Chronicle, by Sahil Bloom
Evergrande grew so fast by borrowing over $400B
They were taking on new debt so quickly that they were only able to pay the interest on their existing debt while the business grew
If the company goes under, it has massive implications for the global financial system
It’s unclear what will happen next
The post-pandemic travel economy
From In Bed With Social, by Marie Dolle
People are on the hunt for unique experiences (‘unique stay’ searches grew by 94% on Airbnb in 2021 vs 2019, while ‘travel tips’ searches increased on Google by 500%)
The next wave of travel startups is coming: B2C (Travis), Business-to-Key-Opinion-Leader-to-Consumer (Trovatrip) and Creator-to-Consumer (Explo).
Open questions: What does Airbnb-for-web3 look like? How will creators get involved with travel post-pandemic?
Behavioral science for conversion rates
From Lenny’s Newsletter, guest post by Kristen Breman
🧠 If you are looking to boost your conversion rates, then Kristen Breman from Irrational Labs has some tips for you.
Force people to choose - a ‘decline’ button instead of ‘maybe later’ button
Make people feel like they already own it (‘claim your…’ instead of ‘join…’)
Lean into existing behavior, then make it easier
Get commitments on day 1 (here you have the most momentum - use it wisely)
Extra Reading
Ben Simmons back on top (TrueHoop, by David Thorpe)
Executive meetings improved (First Round Review)
Inside look into Polywork (Personal Brand Brief, by Joel Hansen)
Avoid buying the dip (Of Dollars and Data, by Nick Maggiulli)
Measuring success and knowing what you want (3-2-1, by James Clear)
Tech and education: learning and community (Digital Native, by Rex Woodbury)